Monday, 27 January 2014

Target Audience Questionnaire and Results Analysis

Below is the link to our Horror Movie Questionnaire, conducted on SurveyMonkey.


https://www.surveymonkey.com/MySurvey_EditorFull.aspx?sm=LDNbGcIYfG_2Bxd_2F7CIS432seeUWCVt1c8ouN6glHwT6c_3D

After gaining enough responses, we then conducted an analysis, created by Faye, embedded below:



Kizoa slideshow: horror - Slideshow

Looking at our results, we have concluded that the dominant gender that we will be appealing to is male, who are 16 to 17 year olds. The preferred type of horror sub-genre was Psychological and Paranormal horror films. The people who took the survey wanted to be introduced to the victim first and found sudden movement without a source was one of the scariest aspects within horror films. Additionally the cliche they hated most within horror movies was having a typical damsel in distress and wanted to see quick, fast paced cuts which create tension.

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